Learn How to Use Google AdWords Effectively for your PPC marketing campaigns.
Hii everyone, Today How to Make Money With Twitter website will show some steps how to use Adwords
effectively for newbie?
The first of all, You can know that the AdWords is Google's pay-per-click (PPC) advertising platform.
When you use Google AdWords, Google decides which ads are displayed and in what position based on
each user's maximum bid and quality score.
I will show how to get started with Google AdWords for newbie before, next section i will show my tips how to use Google Adwords
effectively.
You are a newbie with Google Adwords, you want to take your website on top Google, you'd like to sell more products...
... here will show to get start with Google AdWords.
Ok let's me go ...
Setting Up A Free Google Adwords Account
This is a very simple, if you have already a Gmail account you only access to http://www.google.com/adwords/ to get started.
I think this step almost poeple already known.
Starting A First Campaign
Google's taxonomy for AdWords may not be obvious to first-time users, so here's the
fundamental thing to know: Your ads are segregated into Campaigns, each of which can have multiple Ad Group
s in it. Each Ad Group can contain multiple keywords and multiple ads. In general, unless your ad needs
are very complicated, it's a good idea to keep the number of Ad Groups small (that is, just one) for each
Campaign at first. However, if you want to run multiple ads to experiment with how different phrases
perform, use multiple Ad Groups.
Get started by clicking the Campaign tab, then the green New Campaign button. You'll choose whether to
direct your ads to Search networks (to users who search on Google directly), Display networks
(to third parties using AdSense on their websites), or both. The last option offers the most exposure,
but the Search networks option alone arguably can better target users actively searching for your keywords.
On the next screen, name your campaign and pay attention to a few key settings. In the Devices section,
choose whether to advertise on mobile devices in addition to PCs. Locations lets you target certain
nationalities. To include or exclude countries, cities, or even ZIP codes, do it here.
At the very bottom of this screen you'll find AdWords' Ad Extensions, which let you add a phone number,
your address, or other information, at (for the most part) no additional charge.
Setting A Budget
Near the bottom of the New Campaign screen you'll set up your budget. This is one of the trickiest
parts of using AdWords successfully, and it merits special discussion.
Your budget for a Campaign has two components: The Bid and the overall Budget per Day. The Bid
(described as the "Default Bid") is how much you will pay for one click of your ad. Bid 25 cents—a safe
number—and you pay a quarter every time someone clicks on your ad.
This can be dangerous, of course, if your ad is popular, so Google gives you a way to stop the
spending if things get crazy. Budget per Day sets the maximum you're willing to spend on 24 hours
of ads. After you get enough clicks to hit that level, Google no longer displays your ad until
the next day. In this example, if you set your budget at $1, your ad will stop displaying after
four clicks.
These numbers are closely related and heavily dependent on your business, so consider them carefully.
Start with your budget. It's easier to think of this number monthly or even annually. Just do the math.
If you have $1000 a year to spend on AdWords, your daily budget should be about $2.75.
Now, how many clicks do you expect to get during a day? If you're a consultant looking for high-dollar
clients, you may expect minimal traffic to your site, but be willing to pay a lot for each lead,
so use a higher number for your Default Bid. But if you're selling widgets at 99 cents a pop, you
probably can't support a per-click rate of more than a few cents.
Finally, remember that AdWords really is more of an auction than a retail store. When you bid for
keywords, you're doing exactly that. Other businesses will be bidding for the same keywords, and
Google determines how they are displayed based on who is paying the most. Bidding a lot to be
can require bids of well over a dollar in most cases. Otherwise, you'll be relegated to lower-performing
places or your ad won't show at all—at least not until the top advertisers' daily budgets have run out.
Don't worry too much about all this right now, though. Remember, you can change everything later.
OK Now everyone know which processing will do before but all that i have mentioned above is very basic how to
start a first campaign, so to Use Google Adwords Effectively you must work following my tips below.
You are clear with google adwords,Now this is a advance some
Tips to use Google Adwords effectively
I
recommend to use that for the first time then you must learn more and more on internet to improve your skill.
a.Use very focused keywords of what your product or service is. The wrong keywords will simply not produce profitable results.
a1.Know and understand the different keyword match types: broad, broad modifier, phrase, exact and negatives.
b. Create compelling ads that makes the reader want to learn more and click your ad. The higher the click rate, the higher your ad's quality and the lower you pay at that position.
b1. Test, test, test. It's unlikely your first ad will be your best ever.
c. Become familiar with the Adwords rules and guidelines. Become familiar with the Bing rules and guidelines and those of other PPC services you'll be using. They're all pretty much the same so follow Google's rules and you should not have any problems elsewhere.
d. Not Adwords but part of the whole sales funnel: make your landing page compelling so that people will buy from you.
d1. Test, test, test different copies. It's unlikely your first page copy will be your best seller ever. Most people don't know how to sell so I recommend hiring a copywriter who does.
Thank you so much! I hope all that will help you
Improve your skill to use Google Adwords
and especially selling more products on the internet.
There are 5 years
experiences on Marketing Online and Make Money Online
i'm very happy to help you if you have any questions about or any problem about your processing you don't worry then send it to me or you can leave a comment on this.
Bye bye ..! see you next time.
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